Classes de maitre

Master Class

Starting an Instructional Design Business

While many instructional designers consider going into business, they wonder if it's the right choice for them and whether they are ready to do everything it takes to get contracts. This master class explores the steps involved in becoming a self-employed instructional designer and covers the potential challenges of this process.

This master class will be presented in French.



Véronique Lampron, Training Consultant, MA, MEd., Sherbrooke, QC

Véronique Lampron has always been fascinated by teaching and knowledge transfer. She worked as an educational consultant at Université de Sherbrooke, where she was tasked with improving the instructional component of learning tools, advising teaching staff and overseeing training courses. She also worked in technology-enhanced learning as an e-learning tool designer at the CESS (Centre d’expertise en santé de Sherbrooke), where she was involved in several national initiatives. In 2016, she founded Competenza Formation, a competency-based company that promotes human values and a collaborative approach. Véronique now does consulting and provides e-learning design services to organizations and educators. She is also a curriculum development specialist with Quebec's MEES (Ministry of Education and Higher Education), where she helps develop programs taught in CEGEPS and vocational schools.


Experience level and prerequisites:



At the end of the class, participants will be able to:

  • Determine whether self-employment in instructional design is for them
  • Identify their clientele
  • Determine what services to offer
  • Implement strategies for finding instructional design contracts

Intended audience

  • Education technology students
  • Education students
  • Instructional designers

Agenda: 1.5 Hours

0:00 – 0:05 Introduction
(approx. 5 min)
0:05 – 0:15 Interactive activity: Some questions to consider in determining whether self-employment is for you. (approx. 10 min)
0:15 – 0:30 First steps in starting a business in instructional design:
  • Targeting clients
  • Choosing which services to offer: consultation, design, training, multimedia integration, LMS implementation, technical support, and so on.
(approx. 15 min)
0:30 - 1:00 A few strategies for finding contracts:
  • Building your instructional design network
  • Approaching prospects
  • Promoting your services via your website and social media
(approx. 30 min)
1:00 – 1:20 Discussion with participants to more effectively target what is preventing them from starting a business. Discussion on participants' concerns about having their own business. (approx. 20 min)
1:20 – 1:30 Review and summary (approx. 10 min)


Date: January 28, 2019
Time: 9 a.m. to 10:30 a.m. (Pacific) / 10 a.m. to 11:30 a.m. (Mountain) / 11 a.m. to12:30 p.m. (Central) / 12 p.m. to 1:30 p.m. (Eastern) / 1 p.m. to 2:30 p.m. (Atlantic)
Duration : 1 h 30



Members: $25
Non-members: $50
Group: Registration of 10 participants from the same organization: $250

To register, e-mail the form below to by January 25, 2019. The registration fee must be paid before access will be granted to the Master Class.

To access the registration form, click here.


Read the section on payment under “Membership” for information on payment options.

We hope you’ll join us!